Sustainable marketing Report Assignment Example | Topics and Well Written Essays - 3000 words

Sustainable marketing Report - Assignment Example The project also highlights about the green marketing process and the present issues which are faced by organisation about maintaining the ecological balance of the environment. Apart from this an organisation has been chosen to have an insight of their environmental policy and marketing mix strategy which they have undertaken. In this report Hewlett Packard or what is popularly known as HP is chosen to conduct the research. Table of Contents Part I: Theory 4 Introduction 4 Context and Rational 5 Principles and Values 5 Challenges in the 21st century 6 Towards Sustainable marketing 7 Framework 9 Evaluation of Sustainable marketing 10 Part II: Application 10 Industry analysis 11 Current approach and strategy 12 Present Issues 14 Evaluation of HP’s marketing mix 14 Summary 16 Reference 16 Part I: Theory Introduction Over the last few decades marketing topics have been very much dynamic and vibrant. Among them Sustainable marketing stood out as one of the most valuable and necess ary forms of marketing (Ottman, 2011, p.xi). Sustainable marketing is a process of marketing which aligns the inner organisation process and systematize the using up of resources which creates values for the stakeholders and also helps in enriching the natural and social environment. Sustainable marketing comes into action when an organisation understands that they operate with availability of limited resources and holds the responsibility of the future in preserving the natural resources. This process helps a firm in making continuous development of the social environment and restores the natural environment in which the organisation exists. It commits a firm in reducing the discharge of hazardous waste materials into the social and natural environment. Some of the examples that are generally undertaken by organisations in their operational exertion include creation of green plants, less use of virgin raw materials and more use of recycled materials. Apart from these they also try to achieve a sound waste management strategy (Basile, Hershauer & Mcnall, 2011, p.197-198). A lack of properly defined goal for organisational, environmental and societal environments creates a distraction in the achievement of successful sustainable marketing. Green marketing is a subset of sustainable marketing. Green marketing refers to everything from greening the product development process to the greening of advertisement campaigns. Greening of product and its development process is about using less finite resources and to look after fewer emissions of hazardous elements in the environment. Keeping all the factors in mind the last responsibility is to develop a green product. A green product can be stated as a product which can be recycled easily and does not degrades the environment. A green product can have many other qualities such as it saves water, able to reduce the green house effect, control on toxic elements, capacity to clean the indoor air. The final task comes in t he form of green marketing which involves usage of electronic media to promote the product rather than going for print media. The main objective is to look after less usage of paper. Some companies’ use taglines in their promotional campaigns such as ‘save paper’ ‘save electricity’. It has been observed that the companies which follows green marketing conducts their

Paper for logistic glass Research Example | Topics and Well Written Essays - 750 words

For logistic glass - Research Paper Example To be a successful exporter, one needs to seek a good forwarder. These third party companies dealing in transportation coordinate the movement of products across the globe. They also act as information sources that can be used as a guide by new exporters. Some of these exporters include BDP Logistics, Panalpina, Kintetsu, Expeditors, and Schenker (Kafiris, 2010). Export documents are integral in international shipments. Sans proper documentation, coffee beans cannot be exported. Proforma invoices are used to confirm that coffee beans were ordered in the United States, incoterms before they are shipped, payment terms, and pricing. Clients to obtain import licenses and financing that make accuracy essential will use the Proforma invoice. On shipment, the coffee beans require a commercial invoice, a shipper’s export declaration, and a packing list. Additional required documents are material-safety data sheets, ocean bill of lading, and certificate of origin. Good customer service involves; enquiring import requirements for coffee beans from consumers and sending the customer accurate documents before arrival of the coffee beans at the port (Kafiris, 2010). To become an exporter, we will need knowledge and skills to be successful. These are harmonization code knowledge for classification of the coffee beans for SED, fundamental understanding on the working of ocean freight, know dialing codes for faxes and phone calls, know global geography like major ports, and selection of appropriate incoterms (Kafiris, 2010). For export payments, there are four methods of payment with different risk levels. The highest risk method is open terms where the coffee beans will be shipped in good faith that payment will be made. Pre-payment has the lowest risk for the exporter, but high risks for importers as the customer pays before shipping. Time and sight drafts are similar to cash on delivery with moderate protection to the exporter. Goods are shipped without pre-payment b ut are released only after payment. Letters of credit refer to financial contracts that involve mediation by a bank in the transfer and payment of the coffee beans. It is the safest mode of payment for exporters, although one should seek training in this method to avoid fee discrepancy and fraud (Kafiris, 2010). Imports of coffee beans from Vietnam to the United States have gone up by 70% in the last decade with coffee consumption in Vietnam going up by a similar percentage (International Trade Program 2008). The demand for coffee beans has gone above market clearing level with crop yield and market price being at an all time high. The additional use of independent specialty roasters has acted as an indicator of coffee’s increased demand. Our company will target the specialty roaster market. Discerning customers insist on coffee beans of the highest quality and furnish the gourmet coffee market that is growing and represented by large US companies including Starbucks, as well as other thousands of small scale specialty roasters. Specialty roasters are also willing to pay more for Arabica beans that our company will deal in. They attempt to distinguish their companies through the characteristics of the coffee beans that they utilize, such as growing location, methods of farming, and bean size (International T

Importance of Career Planning and Development

Importance of Career Planning and Development Yogi Berra once said. So will not know what youre here, you may wind up somewhere else Many of the good will of certain professional career began with the objectives, only to find myself, 10 years later, I wonder what went wrong. If you want to get serious in your career, you should take time to develop good career map. Ask yourself the following questions: where I want five years from now? Ten years from now? Assess the current situation and whether or current employer cannot fulfill its objectives. If not, what companies to target as prospective employers? As you map the ideal future that can achieve your goals can be set behind the fear is not. They work toward you and give the fuel a fire. But beware Motivation can be difficult. Their values may change over the course of his career, and youll find new things to inspire you perhaps may have. When you were just out of college, working conditions may be the biggest motivating factor. As you progress through your career, you probably know, that were going here BEGIN lottery, get a real, pretty skinny and Chief Financial Freedom and get inspiration from Beat the search. Other people are a challenge, or something of value is fueled by the opportunity to participate. Tap their own sources, and his career can be satisfying Importance of Career Planning and Development Until recently, workers will have access to the organization, his career in his career. Now past. Steeds Employees still very popular because they naively believe that the continuity of work and organizational values are well-immune Discounts added. However, increased competition, rapid technological change, restructuring and dishonest means, not high performance protection against dismissal of employees. More likely is the lack of a traditional business. Experts estimate that popular that race is a rapid settlement Realistic and orientation problems, prevention and active employees the opportunity to explore power. The creation and career goals. Career Planning and Development two processes career employee (centered) and career management (organization center) is. Human resource management task, but it is a planning, career planning and management of human resources is part of, be state by many organizations is not included. Ideally, a professional development and planning process, which met match interests and organizational needs, must overcome. That the business skills for a career development. Careered strategic objective, strategic and organizational planning and staff need the same profile in competitive situations to get the skills to ensure development is an important element of the organization and skilled workforce. Human Resource Planning and Career Planning and Development Employees are increasingly concerned about the quality of life Battle of the lack of expertise in order to build talent worldwide Trade unions focus more on career planning and development: Higher levels of education and expectations of employees. Institutions and the feeling of obligation to employees. Employees Responsibility Every employee Belgium honorable career planning and development should be more concern. Unfortunately ignores the responsibility of individuals, I quickly left the organization. Passive acceptance of the employees in D control of your career and your future career, employment opportunities are aimed at reducing chance achieve. Career planning and development agencies an offer to return home, usually not written to every employee of the organizations needs. Employees professional and personal goals and skill level of critical analysis of the personal and professional interests between the doors to career planning. Human resources should be Supreme leader and pro-active career planning needs of individual and institutional development are important. Human resources personnel and organizational development planning and entire careers to know about training among employees are to promote. Factors in career development Employees must take responsibility for their own professional development. White is not right flat course, and optimal development of conflict. Dying for career development and a key factor in successfully to reduce development. Performance employee is bad, very little training and development debates on Promotion of opportunities for international assignments. Exposure workers, senior decision makers for their excellent performance management. Workers, communication, presentation and training for businesses are known organization can develop a success, and participation in social activities. ReputationA business opportunity stars and long-term work for the glory of commercial success as a home full time employees. So institutions may be an important factor Mentor Successful managers usually have a mentor or sponsor who helps advance their career by offering advice, giving instruction and opening up career opportunities. The protà ©gà ©, by developing more skills and self-confidence, performs better and provides longer. Advice, to encourage businesses to identify and talent to support the use of diversity Consult a front frame development and growth is all the people Advice to the company helps create awareness about the value. Coaching motivated and improve employee job satisfaction Ingratiation- a good way to pay special powers in relation to leaf can be an effective strategy. Development Develop knowledge and skills to further enhance the value of labor and thus an attractive body continues. International experience primarily for senior management career (international experience), all of the keys to success. Languages and business managers in other channels set to the increasingly global demand is not awesome development in the English Department internationalization, but the second (third Test) language. Languages and business managers in other channels set to the increasingly global demand is not awesome development in the English Department internationalization, but the second (third Test) language. Computer and a keyboard a competitive advantage, computer skills required. Highly efficient technology, can Networking It is important that employees of the Belgian network of contacts can be useful in carrier spending Goals, success, motivation and designer, is just the beginning of the employee, and most of them go Networking It is important that employees of the Belgian network of contacts can be useful in carrier spending Golf Golf indispensable work, in Asia, where golf is the most important names in the transaction met. Golf at this time, the New Millennium Assembly and now starting over as a result of negotiations eventually Assembly Career plateau More career opportunities for staff to promote an awesome reference to a minimum met. When this happens, further progress may be blocked employees. For a worker is required to the roof to escape, its important for travelers to enhance and develop themselves to change and transition. Employees are now reaching plateaus earlier in their careers than did their predecessors and far earlier than their own expectations so it is important for organizations and individuals to prepare to cope with the phenomenon successfully, particularly when the signs of an impending plateau are observed. The risk of obsolescence is less if organizations accept responsibility for employee development and if employees are prepared to invest time in their development. Dual Career Womens way more specific to human resource management policies, and his two officers and the passengers were staff spouses.HR employee expectations with the existing route must be careful to fill in personal development programs, including wives. Dual-career couples, two lines will be presented for flexibility, work and role of work in Belgium as a clear distinction between (for non coping mechanisms) and career planning and skills development. Work Family Conflict Work in the family show both income and single parent families against families. People no longer a problem and what is the formula to successfully balance work and family. Work and family difficulties with the names of women seeking to compete as a mother to make the unity of the traditional family, wife and homemaker. Place the family and colleagues get the first guy to satisfy the problem. Family, Children and delivery of ALS policy to work to support the costs of monitoring and flexible work hours at home, part-time, Flexible terrible not to leave to help die, but the staff commitment. Outplacement Help recruit other investment career as a special order is the same design. Outplacement consultants are low, but the change, career assessment, evaluation, training, interviews will consult new services to develop methods of finding a job offer administrative and secretarial. Career Human Resource Management What is needed careful planning and hoe en route to his career achieve your goals. Marina is a great opportunity, many of its limitations. Very limit of the directors and managers blow to your advantage as human resource management, popular experts was obtained. Individual and to gather and assess the needs and desires of human resources, improving peoples happiness, success is the ability to employ works, prices will lead to more information. The variety of jobs jobs are available, and one and a professional summary. Compensation Remuneration for HRM employees has lagged behind that paid to employees in functions. So why, employee and employer making mistake on their career planning and development? First, they have unrealistic goals. Personal career goals to cut the break are not manageable. If you read books in a year are planning to try for 100, two short of the years before the end to read all good books last weekend. For example, would be a manageable goal, two pounds per month to read. Finally you can customize with you it would be measured month. Two Years more likely you will receive with this approach and the overall goal of 200 pounds to read. Even more unrealistic expectations are realistic, if you target your check with friends and mentors. Also, if unrealistic career goals are rarely met and held that the individuals overall concept is useless and ignored. Second, limited access and many are working in the realm that is a business plan. They see work as a type of work or job itself. The range of career opportunities and job satisfaction can have a significant impact on overall negative effect. Expand your horizons and work in training other related businesses difficult to cross. Learn the different skills and you will find more opportunities. Third, plan a career that detailed above, and leaves no room and no problem over time in response to external or internal conditions may change. Also, rules detailed list of action items to be a little sense of priorities absence. The action against leads to little or no effective career> plan to. Fourth, a career planning skills and acknowledge that other options depending on the plan you career is doomed to failure. Develop a plan that his own companys growth and progress needs to accelerate development are wrong. Career planning and direction, and its responsibility is solely your responsibility. Your organizations resources can provide, but it is your responsibility to take your career plans and measures necessary to develop. Fifth, many take unnecessary risks that lack of planning your career. You do not have options, developing real, yet the basic skills and understanding necessary to work to move to switch to the next level or to prepare properly. You should inform the decision, the appropriate insurance carrier with its plan to develop the results planned. Getting there: five core areas of management and careers in their plan that not many (1) you (set unrealistic goals,( 2) career plans, coverage and scope, is limited (3) if you plan an overly broad career, (4) planning your career depends on others, and Meaning (5) their future careers and the lack of an unnecessary risk with their career they plan to take.

Rise And Fall Of The Kkk Essay -- essays research papers

The Rise and Fall of the Ku Klux Klan "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness" - Thomas Jefferson (Cultural Racism 1) This excerpt from the Declaration of independence specifically stated that all men are created equal, but that is contradiction to the governments decisions. The Ku Klux Klan founded in 1865 by William Nathan Bedford a former confederate general, began a campaign of terror against free blacks and their white supporters. The KKK had a wide array of uneducated people because their main incentive was to recruit young, homeless, and mindless children to follow in their footsteps and become a member of the KKK. In many instances Klan members were taught the KKK did not believe that blacks were capable of the necessary decision making in life, they thought that Blacks were sub-human(Student Handbook 316). The KKK had many wrong beliefs, like that Blacks were not capable of decision making, recruiting young children who did not know better to become members of the KKK, that they were above the law in many instances. On the other hand very few Klan members were educated to know what they were in the Klan for, like David Duke. I believe in white supremacy until blacks are educated to a point of responsibility. I don't believe in giving authority and positions of leadership and judgement to irresponsible people. John Wayne Interview in Playboy Magazine, May 1971 (Cuturla Racism 2) White supremacy served as the basis for the organization of the Ku Klux Klan, despite slaves and white abolitionists. The KKK blames the abundance of ethnic groups for their misfortunes. The Supreme Court ruled many times that no slave had any rights as a free man. Either their plantation owners or high-ranking officials determined the exploitation and way of life. Whenever a slave escaped it was the right of the owner to reclaim its property (Hamm 27). The whites in the KKK then wanted to become the ultimate race and would do almost anything to do that, an example would be that their main incentive was to go out and recruit young, homeless, ... ...he received his BA in history in 1974, he became an enthusiastic admirer of Adolph Hitler, and by 1975, he had risen to Grand Wizard of the Louisiana Ku Klux Klan (Student Handbook 490).† The United States is known as the melting pot. Since its beginnings as small settlements, this country has always been known as a haven to those who love to cherish it. When people think of America they think of the land of opportunity and that is why so many people are immigrating or emigrating to or in this Country. The Ku Klux Klan is everything the American Dream is not. They are a sign of bigotry and hatred. They have tried for over a hundred years to shatter the dreams of so many people. Many people think that since the civil rights movement the KKK is no longer a danger but in fact it is still a great danger. There are still people like David Duke in office and there is no way to persuade someone to change their views, so we have to live with the bigotry and hatred for a very long time. The Klan of 1865 differs from the Klan of 1999 and it will always be changing. The Klan will never revolve around the main theme of 1865 again but they will always have the same people involved

Joseph Andrew

â€Å"Joseph Andrews† as a Picaresque Novel ________________________________________________ What is a picaresque novel? The term picaresque has been derived from the Spanish word picaro which means a rogue or a villain. Originally, a type of romance that dealt with rogues or villains was called picaresque. A picaresque novel presented , in an extravagant style, a series of adventures , and misadventures , mostly on the highways . The earliest examples of the picaresque novel are Lizaritle de Tormes and Guzman de Alfarachi. Fielding was considerably influenced by Gil Blass and Don Quixote.In fact there are marked resemblance between Joseph Andrews and Don Quixote. Parson Adam is clearly a Quixotic figure. The Picaresque element in the novel is introduced in Book 1 chapter 10 with Joseph setting out on his journey in the moonlight. From here onwards to the end of Book 111, it follows the picaresque tradition closely. Joseph soon gets robbed and is thrown into a ditch , stripped and half dead. The stage – coach episode provides Fielding with an opportunity to expose their hypocrisy and callousness of the respected people.Joseph and Parson Adams run into the picaresque journey that began with satirical exposure of the society assumes a partially humors tone. In a part of the book 1 and the middle two Books where the picaresque motif is followed, Fielding brings his major characters in contact with different strata of society- country squires, divines and philosophers , lawyers and surgeons , landladies , beggars and highway men- and exposes the contemporary social evils as well as human follies and foibles of a more general nature.Finally , the rambling or destructive narrative of Joseph Andrews also enforces the picaresque motif of the novel. Fielding employs here a very lose plot, for his purpose is the depiction of the society and the plot is not given much importance. How does Fielding as a satirist project his moral vision? / Discuss Joseph Andr ews as a social document. Fielding is considered to be the pioneer of the realistic novel in England. Defoe’s novels, apparently grounded in reality , are romantic in spirit. In fact, Fielding based all his novels on actual experience.In â€Å"Joseph Andrews†, Fielding presents a very realistic picture of the life of the English countryside in the first half of the 18th century. The first thing that strikes us about the society is its extra- ordinary callousness, even downright cruelty. Most of the members are selfish, insensible and hard- hearted. The stage-coach episode where Joseph , half killed and stripped naked by robbers , is reluctantly rescued by the passengers in the stage coach, but receives no sympathy or comfort from any except the poor postilion, full brings out this callous temper.The surgeon refuses to leave his bed to attend Joseph just because he has no means of paying HIS FEE. Mrs. Tow-Wouse forbids her husband to lend him a shirt . Parson Trulliber can’t afford even 14 shillings to assist Parson Adams; on the contrary , he accuses him of being a vagabond. Lawyer Scout is of the opinion that there are far too many poor, and that we’ we ought to have an Act to hang or transport half of them. The novel also depicts the wide gulf that seems to separate the high people from the low people. The distinction between these two groups is quite rigid. Lady Booby refers to her country neighbors as brutes. She grossly insults Adams on his insistence on publishing the banns of marriage. These high class people show utter disregard of the rights and interests of the poor people. For example, Lady Booby is not concerned whether pr not servants get their wages in time.

Anthropologie

The findings in my survey highly suggest that it neither helps nor affects the brain while studying. Through the results of the survey it showed that both male and female grade averages vary from student to student and whether they listen to music or not has no relevance to their grade averages. In the results of the survey it showed that females have higher-grade averages than males in general, this may be because in our results it also showed that females often spend more time studying for test by 12. 6%. ore than males. Also the results showed that males listen to music more than females while studying by 18. 7% more. Although this survey covered all the basic questions that would be asked in the process of studying this topic it had several limitations to it. The participants that took part in this survey may not have been completely honest in their answers also it was a very limited amount of participants that took place in the questionnaire. Another limitation the survey would have could be the time period that survey was taken.Right now is tressful for teenagers with exams and work so answers could vary depending on the time period. The overall study of the topic and the survey itself is reliable because it is a valid topic to research for psychologists and sociologists. It allows them to expand on their research not only with the individual topic that is being surveyed but also an out look on how the mind ofa teenager works. It can also allow for the sociologists to visually see what the trends are for teenagers in society now and how much they are affected by it.At some points in the study it was eeing random answers on the page, then having to go and find other students to re- take the questionnaire to get proper answers. It was also stressful due to the fact of not knowing whether the students answered the questionnaire truthfully. At some points during the study it was very intimidating to walk up to random people and asking them to fill out the que stionnaire as well as having to explain to them what I'm studying and why. Conducting this study was also very enjoyable due to the fact of meeting new people and getting to see other peoples points of view of the topic.It was also very interesting seeing the results that came back from the questionnaire. If this topic were to be studied in the future, an experiment would give more reliable results because it shows the visually affect of the music on a person right there making the answers one hundred percent true, where as with a questionnaire the participants do not have to answer honestly. If another questionnaire were to be given out about this topic, there should be more descriptive questions on it as well as having a larger number of participants from each age group and gender.